With the League of Legends Championship Americas heading to Texas, Stay22 and Riot Games are joining forces to make it easier than ever for fans to enjoy the event to the fullest.
In order to improve the fan experience during the 2025 League of Legends Championship Americas (LTA) playoffs, Stay22, a Canadian travel software business that specializes in affiliate revenue generation for travel bloggers and journalists, has announced a strategic agreement with Riot Games. Through a smooth and integrated experience, this partnership seeks to expedite the lodging reservation process for esports enthusiasts attending the event in Texas.
Transforming Esports Event Scheduling
- By integrating Stay22’s software solution with Riot Games’ platform, fans may purchase tickets for the LTA playoffs, which are set for September 27 and 28 in Texas, and book lodging at the same time. This creative method offers a one-stop shop for event preparation, removing the need for fans to navigate several platforms.
- Fans can make travel decisions in real time thanks to the integration, which is powered by Stay22’s Marketplace Access Points (MAP) technology and displays location-relevant booking alternatives within Riot’s content. This user-centric design ensures a seamless booking experience while catering to the fast-paced, mobile-first nature of esport viewers.
A Common Dedication to Fan-Centric Experience
- Stay22’s Head of Sales and Partnerships, Malcolm Archer, emphasized the company’s esport origins, stating that the MAP was created after a co-founder had trouble reserving a hotel for a Counter-Strike competition. He was excited about working with a major player in the market like Riot Games to provide esports fans with a full booking experience.
- “We’ve built tech that meets fans where they are, at the right moment, and Riot Games shares that user-first mindset,” said Jeff Goodman, Enterprise Partnerships at Stay22, underscoring the significance of reaching fans where they are.
Enhancing the 2025 LTA Championship in Texas
- The Credit Union of Texas Event Center in Allen, Texas, will host the 2025 LTA Championship from September 27 to 28. This arena, which is situated just north of the Dallas-Fort Worth region, can hold over 7,000 people and has more than 6,275 fixed seats. The top teams from the LTA North and South conferences will compete for a spot at the World Championship in China as well as the first-ever LTA Championship Trophy.
Booking Accommodations and Selling Tickets
- Mastercard presale sales for the 2025 LTA season finale began on June 14 and general sales began on June 15. In order to provide a convenient and pleasurable experience, fans who intend to attend the event can use the Stay22 accommodation map to locate and reserve accomodation alternatives close to the venue.
About Riot Games
Riot Games is a world-leading game developer and publisher, known for its groundbreaking titles like League of Legends and VALORANT. The company produces some of the most-watched esports tournaments globally, with millions of fans tuning in to watch the action unfold.
About Stay22
Stay22, which was founded in 2016 and has its headquarters in Montreal, Canada, has expanded quickly. By 2024, it will have a Gross Merchandise Value (GMV) of $500 million and $25 million in sales. The company has facilitated more than one million journeys to 226 nations and regions and currently has over 3,500 active partners. By connecting travelers with lodging alternatives, Stay22’s creative approach to travel technology offers a quick and easy way to improve the whole event experience.
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